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Creating brand awareness is a key step in promoting a new product or reviving an older brand. It is the very first step in the sales funnel, and a crucial foundation to eventually acquire customers and drive sales. Consumers confronted with choices are more likely to buy a name brand product than an unfamiliar one.
Awareness To Sales
OUR STRATEGY
Aware of this, we implement Business to Customer Sales-Funnel Strategy by effectively blending traditional selling with modern sales approach. A Sales Funnel is the umbrella term used for a buyer’s entire journey and it generally progress through 6 general stages as seen in the adjacent picture.
Based on these levels, we turn a potential customer’s brand awareness into a sale by helping them move their way down the purchase funnel.
WHAT WE DO
Sales Promotion
Apply marketing pressure for a predetermined, limited period of time to stimulate trial, increase consumer demand, or improve product availability such as; retail product displays, samples, exhibitions, and demonstrations.
Partnership Marketing
Collaborate with reputable and trusted brands and develop a marketing campaign through affiliate marketing or distribution partnership to capture the attention of the untapped market segment and broaden the audience.
Digital Marketing
Leverage digital channels such as social media, email, and other websites to connect with current and prospective customers. Depending on the product, we run marketing campaigns that support our overarching goals.
Print Advertisement
Run print ad campaigns that complement our digital campaigns such as; local newspapers, journals and magazines, billboards, brochures, and posters to reach the demographic of a particular neighborhood or a specific audience.
We firmly believe that customer service is the new marketing, and a satisfied customer is the best business strategy. Thus, we stay connected with customers at all points during the customer lifecycle, from awareness to purchase, and post-purchase to guarantee a great customer experience.