We conduct market research to determine the viability of a new product or product line through research conducted directly with potential customers. Our purpose is to look at the market associated with a particular good to ascertain how the audience will receive it. This includes information gathering for the purpose of market segmentation and product differentiation, which can be used to tailor our advertising efforts or determine which features are seen as priority to the consumer.
Know Your Customer
HOW WE GATHER INFORMATION
ONLINE POLLS & SURVEYS
We design and conduct online polls and surveys in conjunction with social media research to get valuable insights about product launches or feature updates.
We display your product at retail markets by offering samples to observe consumers’ reaction, body language and other such factors to draw useful conclusions.
Focus groups are extremely filtered groups of 6-10 individuals, who belong to diverse demographics and whose opinions and feedbacks are collected for market research.
- Reduce market entry and investment risk
- Provide demand and revenue projections
- Facilitate finding the target market
- Identify market position
- Identify threats and opportunities
- Discover strengths and weaknesses
- Spot emerging trends
- Guide communication with potential customers
Whoever understand the customer best, wins.