Break-even price refers to the minimum acceptable price for which a product can be sold to cover the costs of manufacturing it, both fixed and variable, at a given particular volume of production. At the break-even price, the firm neither makes a loss or profit.

Identifying a break-even point helps provide a dynamic view of the relationships between sales, costs, and profits. It also plays a pivotal role in pricing and sale strategies and advertising campaigns.

Price localization is a crucial factor when it comes to expanding your business to a global market. It is not just about converting your price into a local currency but also about understanding how a product is valued in the local market and your customer’s ability and willingness to pay for it.

Competitor pricing strategy is also a key factor in deciding your pricing strategy to take advantage of a product market relative to the competition.

Another way to localize a product to make the most sense for the market is through packaging. It affects a customer’s first impression of a product and can be a determining factor in his/her purchase decision.

Climate and weather variations also affect your product functions, its transportation, storage, hence its packaging. Certain industry products will require labeling and packaging in the country’s language, which is Turkish.