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Adapt To Win

Based on our market research and practical knowledge of the industry, we assist in adapting your products to the local market to ensure that they meet customer and market needs, local cultural and regulatory requirements.

Our priority on product adaptation is to balance the cost of adaption and the likely return on your investment.


Break-even price refers to the minimum acceptable price for which a product can be sold to cover the costs of manufacturing it, both fixed and variable, at a given particular volume of production. At the break-even price, the firm neither makes a loss or profit.


Identifying a break-even point helps provide a dynamic view of the relationships between sales, costs, and profits. It also plays a pivotal role in pricing and sale strategies and advertising campaigns.


Price localization is a crucial factor when it comes to expanding your business to a global market. It is not just about converting your price into a local currency but also about understanding how a product is valued in the local market and your customer’s ability and willingness to pay for it.


Competitor pricing strategy is also a key factor in deciding your pricing strategy to take advantage of a product market relative to the competition.

Based on our hands-on industry knowledge, Competitor Pricing Analysis, and Break-even Price Analysis, we help you decide the right price to appeal to your target customers and stay ahead of the competition while being profitable.


Another way to localize a product to make the most sense for the market is through packaging. It affects a customer’s first impression of a product and can be a determining factor in his/her purchase decision.


Climate and weather variations also affect your product functions, its transportation, storage, hence its packaging. Certain industry products will require labeling and packaging in the country’s language, which is Turkish.


We take into account the below factors with due diligence while drafting your product adaption strategy.

  • Customer characteristics
  • Per capita income and living standards
  • Quality and safety standards
  • Commercial infrastructure
  • Product usage conditions

  • Product positioning
  • Cultural considerations
  • Supply and demand
  • Permits and licenses
  • Local product regulations